Reuters flashed a story stating central bank of India plans to shut down 600 branches and the journalist was in touch with the bank however bank didn’t respond to the queries. The news was carried by almost each publication across the country.
Once we came to know about the development we have suggested to issue a clarification.
Based on the strategy we issued a clarification to the media and the next day almost everyone carried the clarifications.
A well known government sector bank and its leadership was being systematically targeted via social media, especially via Twitter
We deployed a ORM program consisting of Real Time Monitoring services, analytical support, counselling and execution of counter measures to minimize the reputation damage.This included keeping a strict vigil and active curation on Twitter and Influencer mapping and engagement on Twitter.
During the moratorium period, an employee from a reputable microfinance organization visited rural Orissa. The details of his visit, accompanied by photos, were subsequently shared on Facebook, resulting in the content going viral. Along with the Reserve Bank of India's statement, this sparked a significant negative backlash against EMI payments.
We extended analytical support to the client, enabling the identification of individuals who had shared the photos. Additionally, we successfully traced these individuals as former employees of the client.
Based on the situation analysis we recommended counter measures which were accepted and deployed by the client.
These counter measured helped in promoting the real facts and also in dispersing the negative impact via the Facebook
Streetlight Media received a call at approximately 5 PM from the corporate communicator of Mahindra and Mahindra informing them that a group consisting of a local politician, a representative from the pollution control board, a local resident, and journalists from media houses such as Enadu, Sakshi, Gemini TV, ETV, had gathered at Mahindra First Choice Services' car workshop in Chanda Nagar, Hyderabad. The politician initiated demands to shut down the workshop and transfer the land ownership to the government, claiming that it rightfully belonged to the government rather than Mahindra.
Agency requested to the corporate communicator for list of the journalist/newspaper visited Chanda Nagar workshop.
The PR consultancy contacted the editors of the respective newspapers and channels, urging them not to publish the news and instead shared the company's perspective regarding the ownership of the workshop property.
The consultancy also spoke to all other journalists in that location and asked them what are the today’s happenings from Chandanagar to know anything related to the Mahindra workshop.
The story was not covered by any major newspapers, and there was no mention of it on TV channels. Only one regional newspaper published the story without explicitly naming MFCSL (Mahindra First Choice Services Limited).
Hindustan,News18 Hindi, and ABP News via ticker has carried a story stating SIDBI will give Rs 10 lakh as collateral free loan to women entrepreneurs however SIDBI doesn’t have any such schemes .SIDBI official spoke to Hindustan for a corrigendum and informed us to complete the job however while speaking to bureau chief he stated that he has informed SIDBI corrigendumm is not possible.
Agency requested SIDBI for an official statement and by showing the same agency has removed SIDBI’s name from every online articles and removed the ticker from the TV Channel then incorporated the clarification in the next press release which has been carried by many newspapers.
