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Streetlight Media commenced operations in November 2009.It is also India’s leading communication agency. Over the years agency has established its strong network with 324 media experts across leanth and breath of the country from Anantnag, Purnia, Aarni to Thuraiyur, where we have organized press conferences for our clients.
Streetlight Media, a multi-specialist, full-service firm helps to both build and protect brands of some of the corporate houses, Technology service providers,...
Conglomerates, Financial Institutions, MSMEs as well as a host of bright, young start-ups from Education, Healthcare, Lifestyle and Astrology sectors.
We have a track-record of successfully delivering on complex and challenging PR briefs – often characterised by high stakes, urgency and a sense of uncertainty about the potential outcomes.
Our business is built on a few simple tenets. In a complex world with trust deficit, we believe a public relations is 50 per cent research, 40 per cent behavior & dedication and 10 per cent communications. Culture is our strength and our culture is built on simple tenets of integrity, transparency, fairness and simplicity. Constant, incremental innovation for creating value for our clients is also a part of our value system. Our approach is rooted in robust problem-definition and customizing the solution. In an industry built on standard templates and processes, we explore creative solutions for each brief. And, of course, way beyond execution is a widely acknowledged strength of Streetlight Media.
1) BSE Limited
2) Arohan Financial Services Limited
3)Sustainable Agro commercial Finance Limited (SAFL).
4) India Factoring and Financial Solutions Pvt. Ltd .
5) GaneshaSpeaks.com.
6) Mahindra First Choice Wheels Limited.
7) Magma Fincrop Limited.
8) National Securities Depository Limited
9) Ozone Ayurvedics
10) National Payments Corporation of India
11) Mahindra & Mahindra Financial Services Limited.
12) Mahindra World City Developers Limited.
13)Mahindra First Choice Services Limited.
14) Mahindra LifeSpace Developers Limited.
15) Mahindra Retail PvtLtd.
16) Mahindra Rural Housing Finance Limited.
17) DCB Bank Limited
18) Asus Technology Pvt Ltd , India.
19) Vedanta Foundation.
20) Skincity-India
21) Mahindra EPC Pvt Ltd.
22) FMCG major Banjara’sfrom VishalPersonal Care Pvt ltd.
23) Total Oil India PvtLtd.
24) Mahindra Two Wheelers Limited.
25) Mahindra & Mahindra Limited.
26) Drive India Enterprise Solutions Limited (DIESL), A Tata enterprise.
27) Atom technology-a division of Financial Technology.
Investor Relations
Social Media Analysis and Marketing
Our team expertise encompasses a dynamic range of corporate services for organization ranging from SMEs to corporate behemoths in various industry sectors:
Whether it is a product/service launch, brand repositioning, or a full blown crisis managements scenario; we are always there to support you.As partners in progress, we leverage on our strengths to orchestrate effective communication campaign in a strategic,creative and timely manner there by ensuring maximum mileage and goodwill for our clients.
SITUATION
Mahindra Lifespaces is a leading developer of constructing offices and premium homes across NCR, Maharashtra, Telengana, TamilNadu and Rajasthan and since long it has spoken about entry into affordable housing segment. Being a trendsetter, they wanted to highlight the need for hassle free affordable housing where we concern about availability of lands. For this they wanted to launch a new brand name called Happinest.
STRATEGY
To highlight the need of affordable housing where availability of lands are really concern- it was decided to highlight the affordable houses by Mahindra is meant for real users where the monthly income of the entire family should not cross more than forty thousand and ran three series of innovative press campaign in the existing place and then measured the impact and highlighted in the media.
This in turn would position MLDL’s(Mahindra Lifespaces Developers Limited)commitment to the society and developing India–and at the same time be a role model to the entire Real Estate industry. Educating the target groups about how good quality constructions are available by affordable price.
PROGRAM
To highlight this mega development-the target was niche publications (National media, regional, local and trademedia) concerned for the society with need of affordable housing environment, corporate responsibility, availability of finance for economically underprivileged people. Also through this initiative leverage MLDL’s long-term commitment to Indian.Plan Press Conferences, reviews by media even 1-1 Interviews with key Hapinest spokesperson. Photo opportunities etc.
RESULTS
Financials institutions came forward to associate with MLDL, People have now acknowledged affordable housing by MLDL. After launching the first project in chennai, between one month they sold around 300 flats out of 500 flats.
Govt officials from other states came forward and started offering lands to start similar kind of projects.
Three Press Conferences resulted in 90+ journalist interactions and generated over 600+ articles highlighting the new brand and need for affordable housing.
SITUATION
Streetlight Media went to pitch for the account in November 2010 however' some reputed agency got the account.During pitching India Factoring wanted to give some advertisement on the day of launch, however' agency suggested not to give any advertisement and suggested client if you have made your mind then giveadvertisement in the next day of the launch.It was launched by some other reputed agency and in the next day they didn’t get any coverage. Then after a month Streetlight Media came on board in April 2011where people never used to know the brand name and maximum journalist never used to know the concept of factoring.
STRATEGY
To highlight the brand name and create trust-it was decided to include Punjab National Bank’s name with every communication and create as many as one on one interactions. Educating the target groups about factoring as a financial options available for MSMEs growth.
PROGRAM
To highlight this mega development–we created statewise PR campaign and the target was niche publications (National financial and mainlines media, regional and trade media)concerned with MSMEs, finance. Also through this initiative leverage India Factoring’s commitment for Indian MSMEs. Planed select round tables even1-1Interviews with thes pokesperson.
RESULTS
Creation of brand name in Indian and well accepted by media. Some people have now acknowledged the role of Factoring for the growth of MSMEs. 3 years Public relations resulted in 100+journalist interactions and generated over1000+ articles highlighting the need for Factoring.
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Streetlight Media Pvt Ltd, is awarded as Strategic Communication agency of the year 2020-India, by Corporate Vision Magazine, United States of America
Awarded Gold for “Gully Gully Fino” campaign for one of it’s client Fino Payments Bank Limited at 9th ACEF Global customer engagement awards 2020.
In 2019 agency is also ranked under the top ten mind blowing agency by Inside success magazine.
Streetlight Media, an agency you can trust upon and known for its network and deliverables. Agency is providing services from 700 locations of this country which you may not heard about them, some of them are Aarni, Purnia, Ananthnag, Kathua, Thuraiyur, Panj, Malerkotla, Ratnabandha, Dhamtari, Bettiah,Parsada etc through its team of 324 media experts.
Clients who choose Streetlight Media ultimately choose us for only one reason – our deliverables.
People in Streetlight Media aren’t standard PR agency “types.” They’re uncommonly dedicated, knowledgeable, curious about what they do. They like to cultivate with unique story ideas and like to challenge conventional thinking even more. It’s a place where people have freedom to think for its clients and learn everything by your own hand.
Agency always have opening for right people and If these sound like your kind of people, type of place you’d like to work and want to be a pillar of this emerging agency then please drop your updated resume at-
Gautam.c@streetlightmedia.in/tushar.santra@streetlightmedia.in.
Streetlight Media Pvt Ltd 2401,24th Floor,Haware Infotech Park, Sector-30A,Vashi,Navi Mumbai,Maharashtra,India-400051. Ph:+91 22 20871270 Email:aniket.kadam@streetlightmedia.in
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